Friday, October 26, 2007

Does Market Research Pay Off?

I've been hearing more and more about market research and how it helps large companies decide everything from which group of consumers to target to which shade of candles to stock in their inventory. We had a discussion at work about how we might better market our business since our stiffest competitor uses many different types of media to get their product noticed. As some of you know I work for a local accounting and tax preparation company, but I will not be caught wearing a patriotic old man suit waving a flag at people passing by in cars. No sir. We'd be better off doing another TV commercial, then maybe I'll become a "star" ... well, a girl's got to dream!

We're hoping to hear good news from marketing soon as none of us wants to wear that silly suit!

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